The most successful web sites are those which give the visitor a reason to go back. Your site must be up to date, refreshed regularly - a living thing!
Instead of building a traditional "static" site which needs skilled hands to maintain and amend, many organisations now build their sites around a Content Management System (CMS).
This means you don't need the web-master to update the content - your own people can do it in an easy, totally controlled and secure fashion.
We strongly recommend this approach.